WINNIE THE POOH OFFICIAL SITE REDESIGN
To support the reboot of Winnie the Pooh, Disney released the last Disney animated film to use traditional animation. The site needed to reflect a delicate blend of nostalgia and modernity that spoke to both younger audiences and their parents. In addition to the basic framework and franchise content, a unique interactive map experience allowed guests to explore the Hundred Acre Wood.
Agency: Hooky Interactive, Creative Director: David A. Hays
Art Director (Disney Interactive): Frank Svengsouk
Lead Designer (Disney Interactive): Courtney Kawata