FANDANGO AD SALES CREATIVE STRATEGY

In 2014, I started at Fandango as the first ever dedicated head of creative for the sales team. Approved all ad creative on Fandango (rich, native, and advertorials) and lead content packaging for the creative team for both endemic and non-endemic sales pitches. Since then, I have created:

• First native ads to appear on Fandango desktop and mobile (app & mobile web)

• Internal processes between the sales and creative teams to improve workflow and communication

• Master grids of content inventory (video & editorial) that identify everything from level of sponsor integration, production costs, timing, and distribution

• New ad products and first to market ad concepts for studios and high-profile non-endemic clients

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Role: Creative + Art Direction, Branding, Strategy, Design